SMILING TREE BAUMKUCHEN PHOTOGRAPHY
Four Flavors of 2020.
Hwa Sine Foods Company, since 1987, it's a famous and fully experienced bakery OEM in Taiwan. With high skills and quality equipment, The Company decided to focus on baking "Baumkuchen" and launch its own brand named Smiling Tree. However, it didn't make a big hit right away, due to the lack of marketing strategy, old fashioned visual design and low brand awareness. Smiling Tree was seeking a way to change.
Therefore, my design was to help them build up the new brand identification step by step, as well as push The Brand from OEM to a new higher level.
1. Cantaloupe Flavor
2. Chocolate Flavor
3. Matcha Flavor
4. Milk (Classic) Flavor
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微笑的樹
SMILING TREE
Hwa Sine Foods Company, since 1987, it's a famous and fully experienced bakery OEM in Taiwan. With high skills and quality equipment, The Company decided to focus on baking "Baumkuchen" and launch its own brand named Smiling Tree.
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Packaging Design, Art & Photo by 陳芯怡 Cindy Chen.
Photo by 李柏辰 Alan Lee.
Mar, 2020. - Taipei, Taiwan.
